5 Days of Creative Direction

Do you want to understand the principles of how to creatively direct a brand or a concept from the initial idea to a tangible outcome?

This is an intensive five-day programme designed to introduce students to the skills required for a successful career in creative direction in fashion & fashion media.

During this introductory course, you will work on your own creative direction project that you will present to others on the last day of the course.

In order to do this, you will learn how to use cultural insights to come up with a vision for a creative concept. You will also learn how to turn your vision into a visual identity using core branding principles as well as distinctive outcomes that meet new or emerging audience demands. A key to being a good creative director is the ability to communicate your ideas in a persuasive manner to others which you will also explore as part of the course.

Course Highlights
• Develop a creative direction for a brand or a concept
• Vogue House Experience
• Industry speakers
• Create a mock mini issue of Vogue
• Access to the Vogue archives