5 Days of Beauty Business

Vogue’s 5 Days of Beauty Business course is an intensive programme designed to give you a clear understanding of how the beauty industry operates. You’ll explore key areas such as product development, branding, marketing strategies, and the impact of digital innovation on the beauty market.

Throughout the week, you’ll be guided by Vogue’s network of beauty and business professionals, gaining insights into the processes behind building a successful beauty brand. This course is perfect for aspiring beauty entrepreneurs, marketers, or anyone looking to expand their knowledge of the beauty industry.

The programme connects students with professionals from Vogue and other Condé Nast titles like Glamour and GQ, providing a unique opportunity to learn from some of the best in the business. By the end of the programme, you will have developed your own beauty business strategy, applying the skills learned through a final project that incorporates the latest trends and consumer demands.

The programme includes lectures, seminars, problem-solving workshops, and case studies covering the following topics:
• Business & Entrepreneurship
• Social Media Marketing
• Digital and social media marketing
• Brand Communication, Promotion, & Beauty PR
• Beauty Influencers & TikTok
• Beauty Futures, Forecasting & Sustainability
• Creating an Instagram Shoot in Collaboration with a Beauty Brand

This short course is suitable for anyone who is interested in how the business side of the fashion industry works.

It is also useful as a taster – and overview – for anyone who is considering studying fashion business in the future.

Course Highlights
• Access to the Vogue archives
• Vogue House Experience
• Industry speakers
• Create a mock mini issue of Vogue

Students will finish the course with a greater understanding of the commercial side of the industry, particularly the retail, buying, branding, marketing and development sectors.