Vogue’s 5 Days of Beauty Business

Vogue’s 5 Days of Beauty Business is an intensive course offering a clear and practical introduction to how the beauty industry operates. Across five days, you’ll explore essential areas such as beauty branding, marketing and PR strategies, social media, influencer trends, sustainability, and the impact of digital innovation on the beauty market.

Guided by Vogue’s network of beauty and business professionals, as well as guest experts from Condé Nast titles, you’ll gain insider insight into how successful beauty brands are built and how they connect with today’s consumer. The program includes lectures, workshops, and case studies covering beauty business models, social media strategy, brand communication, TikTok creators, forecasting and sustainability.

A standout feature of the course is the opportunity to create and execute your own Instagram beauty shoot in collaboration with a beauty brand, applying creative and strategic skills developed throughout the week. By the end of the course, you’ll have produced a polished concept and presented your work to industry professionals.

This short course is ideal for aspiring beauty entrepreneurs, marketers, content creators and anyone wanting to understand the commercial side of today’s beauty industry.